This outreach program is designed to show how the continued use of smoking in movies aimed at children between 12 and 17 years of age influences those children to start smoking.

As parents and teachers, we can rely on Big Tobacco to stop marketing to children...

...or, we can rely on Hollywood to remove smoking from movies targeting children...

... or we can take control and educate our children regarding the insidious and manipulative tobacco advertising included in the majority of G-Rated, PG-Rated, and PG13-Rated movies.